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Headline: BTS’s K-Pop Firm HYBE To Buy Company Behind Justin Bieber For About $1 Billion

Oluwaseye Ogunsanya April 2, 2021 12


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South Korea’s HYBE, the media company that manages K-pop’s BTS, will pay about $1 billion to acquire Ithaca Holdings, the music-management company led by producer Scooter Braun which is behind artists such as Justin Bieber, Ariana Grande and Demi Lovato.

The deal will see HYBE taking full ownership of Ithaca, including a significant minority stake that had been controlled by the U.S. private-equity firm Carlyle Group.

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